One thing that I absolutely love to do in my art, whether it’s my photography, writing or painting is the emphasize on archetypal imprinting (at least that’s what I like to call it).
Basically it’s when I can see in a person that they hold a particular resonance of an archetype or “personality” & I emphasize that in the way I photograph them.
Everyone has clearly defined archetypes that they move with in the world, (the mother, the dancer, the player, the explorer, the wise old man, the lone wolf, the slut, the prude etc).. It’s something that has been woven into the fabric of humanity, how we relate with each other, what religious & ancient texts are based on, how we have evolved over time.
Some people believe to put ourselves down to… I guess you could call it an ‘algorithm’ can seem reductive, but I actually believe it can be quite liberating!
If we take this information into ourselves without an attachment to any one way of being in particular, it means we can literally become ANYTHING we want to be!
If you’ve never looked into this, I highly recommend to start with some reading on Carl Jung’s Archetypes.
I’ve spent a lot of time studying psychology & wanting to understand how we work, & I absolutely LOVE the expansive & healing potential photography has in terms of allowing a space where someone can move through their shit, or really SHINE unashamedly in the different versions of themselves.
The camera never lies, whether a photo gets taken or not.
None of us are just “one person”, we adopt so many different aspects throughout our lives, influenced by family, friends, social media, movies, advertising….. & I think it’s fantastic that we have this infinite capacity to shift and morph ourselves however we want to, IF we choose to.
The camera has allowed me a massive space to transform myself & help others to do the same, but it’s also helped me to really get into the refined details of how I can convey a creative idea I have in my mind, using fashion style & concept development.
When Anita (affectionately known as Alphamama), an Australian Soul & RnB queen who was recording her new album HoneyFire in New Orleans asked me to come out & create some accompanying photography for her music, I decided it would be the perfect segway from Los Angeles to New York, so I hopped on a plane to head out & meet up with her.
One of my ultimate goals as a photographer & visual artist, is to work with more musicians to bring visual representation of what I can feel when I listen to their music. (music videos are my next step ;) )
Anita & I listened to the raw recording of her album (you are all serrriiioouussslllyyyy in for a treat) & began planning how we were going to shoot her portrait to encompass the musical vibe in it’s entirety.
As I was listening I really got the transmission that this album was really honoring several different parts of her.
The main archetypes that came through were The Little Girl, The Diva, The Suave Masculine & The Dark Seductress.
With this information, I helped her with styling the shoot with Thrift Store finds & we ended up shooting over 2 days to really give space for each archetype to come through.
I feel like what we came out with, is nothing short of spectacular & a true reflection of this next progression of Anita & her work.
Because of course the album won’t be released until 2020, I won’t be sharing all of the images we captured together, but I have received permission from Anita to share the two images above of her Diva & Suave Masculine.
If being captured in your own exploration of the different parts of you is something that you’d like to explore, get in touch with me & let’s make some serious magick together!
I live for this :D
In Joy xx